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CPR, CORPORATE POLITICAL RESPONSABILITY, RESPONSABILIDAD POLITICA CORPORATIVA, EMPRESAS, COMPANIES, RSC, CSR, ECUADOR, AMERICA LATINA

THE FUTURE BELONGS TO CPR!

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WHAT IS CORPORATE POLITICAL RESPONSIBILITY?

Corporate Political Responsibility (CPR) reconsiders the relationship between business, politics and civil society.

In addition, it is a concept that shows how companies can use their resources to promote public interest and also to benefit from it.

THE KEY POINTS OF CPR 
WHY CPR?

  • There is no strict separation between  business and the politics

Corporate activities always take place within a socio-political and institutional context.

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  • Companies are political actors

They have influence over legislative processes and the community.

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  • Globalization and digitization impar the the ability of the state to provide governance

Businesses present a particular challenge to the state's ability to shape policy. However, they can use their resources to provide governance services, supporting statehood.

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  • People have higher expectations of companies

Clients, employees and the public demand a purpose that goes beyond simple benefits.

Make a DIFFERENCE with your COMPANY !

Become POLITICALLY RESPONSIBLE.

CPR: THE FUTURE OF BUSINESS!
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CPR: THE FUTURE OF BUSINESS!

HOW TO IMPLEMENT CPR IN YOUR COMPANY?

Through the development of a “POLITICAL BRANDING” process according to the strengths and opportunities of the company that allows it to position itself competitively through the development of a solid strategy toward socio-political events.

Step 1:
Company
Inventory

Report on past actions, plans and policies that could be categorized as CPR.

Step 2:
Definition of the
Political Brand

Report and results on the defining elements of the political brand.

Step 3:
Formulating a
"Political Leitmotif"

Presentation and socialization to employees, managers, partners and shareholders.

Step 4:
CPR
Certification

Roadmap to follow to live the “Leitmotif” inside and outside the company.

Are you ready to be a first-mover?

Become a politically responsible company, ready to face the challenges of the present and future world.

SOME RESOURCES ON CPR

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OFFICIAL SITE OF

CPR

Visit
CPR, Responsabilidad Politica, Corporativa, concepto, POLITIKUM

OFFICIAL SITE OF

CPR

Watch
CPR, Responsabilidad Politica, Corporativa, concepto, POLITIKUM

PRESENTATION ON

CPR

Download
FIRST CPR FORUM IN BERLIN 2024

CORPORATE POLITICAL RESPONSIBILITY. All rights reserved. POLITIKUM & BOHNEN PUBLIC AFFAIRS 2025

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